By 16, I was working multiple jobs and studying makeup, determined to build something of my own.

Since then, I’ve worked with thousands of women, collaborated with major brands, stepped onto runways, and taught over 800 women in-person and 200+ online through the Everyday Women Makeup Academy. I also created a signature training program called The Brush Fundamentals — a step-by-step method that helps any woman, at any age, learn how to apply makeup and feel amazing doing it.

In 2019, I launched Adelaide’s first Glamour Bar; a beauty-on-the-go space blending convenience and luxury. In 2021, I created my signature brush set, complete with labels and guides to support women at every step of their makeup routine. Then in 2022, I introduced my own skincare line, designed to support real women with real skin.

And in 2025, I’m launching my makeup line… starting with the Everyday Women Makeup Signature Collection, created with the same heart and intention that’s behind everything I do: to make beauty accessible, confidence possible, and self-expression simple.

My passion is in helping women rediscover their confidence through practical, empowering routines. I believe beauty isn’t about perfection,  it’s about expression, ownership, and feeling seen in your own skin.

This is what Everyday Women is all about. And it’s just the beginning.